May 01, 2025  
USC Catalogue 2017-2018 
    
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USC Catalogue 2017-2018 [ARCHIVED CATALOGUE]

PR 463 Strategic Public Relations Research, Analysis and Insights

Units: 4
Terms Offered: FaSp
Identification of key strategic insights that drive successful communication campaigns, based on research techniques including surveys, content evaluation and social media monitoring.
Prerequisite: PR 351a  or JOUR 351a [Inactive] 
Duplicates Credit in former JOUR 463
Instruction Mode: Lecture
Grading Option: Letter