Mar 01, 2025  
USC Catalogue 2017-2018 
    
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USC Catalogue 2017-2018 [ARCHIVED CATALOGUE]

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PR 491 Transmedia, New Media and Strategic Public Relations

Units: 4
Study of the new rules of message development and dissemination in strategic communication and marketing: Participatory Culture, Transmedia Branding, Spreadable Media, and Crowdsourcing. Open only to seniors and master students in public relations and strategic public relations.
Registration Restriction: Open only to juniors, seniors and graduate students
Duplicates Credit in former JOUR 491
Instruction Mode: Lecture
Grading Option: Letter


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