May 01, 2025  
USC Catalogue 2017-2018 
    
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USC Catalogue 2017-2018 [ARCHIVED CATALOGUE]

PR 342 Advertising Media and Analysis

Units: 4
Terms Offered: Fa
Selling, planning, buying for the media; advertising’s relationship to society and business; media choice.
Prerequisite: PR 340  or JOUR 340 [Inactive] 
Duplicates Credit in former JOUR 342
Instruction Mode: Lecture
Grading Option: Letter