May 01, 2025  
USC Catalogue 2017-2018 
    
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USC Catalogue 2017-2018 [ARCHIVED CATALOGUE]

PR 473 Emerging Media Strategies for Communication and Public Relations

Units: 4
Terms Offered: Sp
In-depth, hands-on study of emerging tradigital, social and owned media channels; Emphasis on the evaluation of such media as effective tools for audience engagement. Open only to juniors and seniors in the School for Communication and Journalism.
Registration Restriction: Open only to juniors and seniors in the School for Communication and Journalism.
Duplicates Credit in former JOUR 473
Instruction Mode: Lecture
Grading Option: Letter