May 01, 2025  
USC Catalogue 2017-2018 
    
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USC Catalogue 2017-2018 [ARCHIVED CATALOGUE]

PR 536 Digital, Social and Mass Media Public Relations Strategies

Units: 3
Terms Offered: FaSp
Analysis of shifting media environment; development and execution of multi-platform campaigns based on organizational goals and audience characteristics.
Duplicates Credit in former JOUR 536
Instruction Mode: Lecture
Grading Option: Letter