May 01, 2025  
USC Catalogue 2017-2018 
    
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USC Catalogue 2017-2018 [ARCHIVED CATALOGUE]

PR 563 Promotional and Product Public Relations

Units: 3
Terms Offered: Sp
Planning, managing and evaluating integrated communications campaigns utilizing public relations strategies in concert with advertising and other marketing disciplines; emphasis on research, case studies and campaign development.
Duplicates Credit in former JOUR 563
Instruction Mode: Lecture
Grading Option: Letter