Mar 28, 2024  
USC Catalogue 2017-2018 
    
USC Catalogue 2017-2018 [ARCHIVED CATALOGUE]

GSBA 528 Marketing Management

Units: 3
Terms Offered: Sp
Marketing is treated as a managerial decision-making process. Emphasis is given to understanding the concepts, tools, and techniques that comprise a comprehensive marketing strategy.
Duplicates Credit in GSBA 509  and the former GSBA 509a
Instruction Mode: Lecture
Grading Option: Letter