Mar 28, 2024  
USC Catalogue 2017-2018 
    
USC Catalogue 2017-2018 [ARCHIVED CATALOGUE]

LIM 559 Marketing and Communications Strategies for Libraries

Units: 3
An introduction to essential marketing concepts such as brand platform, value proposition and message development and their application in a library environment.
Prerequisite: GSBA 502 , LIM 500 , LIM 501 , LIM 502 , LIM 503 , LIM 504 .
Instruction Mode: Lecture
Grading Option: Letter