Dec 01, 2024  
USC Catalogue 2017-2018 
    
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USC Catalogue 2017-2018 [ARCHIVED CATALOGUE]

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MKT 405 Advertising and Promotion Management

Units: 4
Terms Offered: FaSpSm
Role of advertising in the marketing mix: determining objectives, strategies, and plans from situation analysis through research and creative processes, media selection, and sales promotion.
Prerequisite: BUAD 307  or COMM 200  or COMM 302  or MKT 385x  or PR 340  
Instruction Mode: Lecture
Grading Option: Letter


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