Dec 01, 2024  
USC Catalogue 2017-2018 
    
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USC Catalogue 2017-2018 [ARCHIVED CATALOGUE]

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MKT 410 Professional Selling

Units: 4
Terms Offered: FaSp
Learn the principles of business to business selling and its function in marketing strategy and the marketing mix; explore professional selling as a career option.
Prerequisite: BUAD 307  or MKT 385 .
Registration Restriction: Open only to sophomores, juniors and seniors.
Instruction Mode: Lecture
Grading Option: Letter


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