Apr 18, 2024  
USC Catalogue 2017-2018 
    
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USC Catalogue 2017-2018 [ARCHIVED CATALOGUE]

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MKT 415 Sales Force Management

Units: 4
Terms Offered: FaSp
Studies the role of managing the selling function as part of the marketing mix; planning, implementing, and controlling sales force operations; critical issues in selecting, training, compensating and supervising salespeople.
Instruction Mode: Lecture
Grading Option: Letter


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