Dec 01, 2024  
USC Catalogue 2017-2018 
    
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USC Catalogue 2017-2018 [ARCHIVED CATALOGUE]

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MKT 425 Marketing in a Digital World

Units: 4
Terms Offered: FaSp
An introduction to the changing world of a connected consumer. Understanding consumer online, social media and mobile behavior using marketing analytics and strategic tools.
Prerequisite: BUAD 307  or MKT 385x 
Registration Restriction: Open only to sophomore, junior and senior students
Instruction Mode: Lecture
Grading Option: Letter


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