Dec 01, 2024  
USC Catalogue 2017-2018 
    
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USC Catalogue 2017-2018 [ARCHIVED CATALOGUE]

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MKT 440 Marketing Analysis and Strategy

Units: 4
Terms Offered: FaSp
Synthesis of concepts and applications relating to the analysis of market opportunities and the development of product, promotion, distribution, pricing strategies. Recommended during student’s final semesters.
Prerequisite: BUAD 307  or MKT 385 .
Instruction Mode: Lecture
Grading Option: Letter


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