Jan 28, 2021  
USC Catalogue 2017-2018 
USC Catalogue 2017-2018 [ARCHIVED CATALOG]

MKT 512 Customer Insights and Analysis

Units: 3
Terms Offered: FaSp
Use of marketing research techniques and technologies such as databases and statistical tools to collect, analyze and act upon customer information.
Prerequisite: GSBA 509  or the former GSBA 509a or GSBA 528  
Instruction Mode: Lecture
Grading Option: Letter