Dec 02, 2024  
USC Catalogue 2017-2018 
    
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USC Catalogue 2017-2018 [ARCHIVED CATALOGUE]

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MKT 526 Advertising and Social Media Strategy

Units: 3
Terms Offered: FaSp
Helps students understand advertising and social media; critique, develop, and test creative ads; place ads in media; and design, budget, and evaluate profitability of strategies.
Prerequisite: GSBA 509  or GSBA 528  or GSBA 509a
Instruction Mode: Lecture
Grading Option: Letter


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