Apr 24, 2024  
USC Catalogue 2017-2018 
    
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USC Catalogue 2017-2018 [ARCHIVED CATALOGUE]

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MKT 530 New Product Development

Units: 3
Terms Offered: FaSpSm
Systematic approach to product development and management; processes, techniques, and concepts firms use to develop, test, and introduce products and to manage products over their lifecycle.
Prerequisite: GSBA 509  or GSBA 528  
Instruction Mode: Lecture
Grading Option: Letter


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