Dec 01, 2024  
USC Catalogue 2017-2018 
    
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USC Catalogue 2017-2018 [ARCHIVED CATALOGUE]

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MKT 531 Services Marketing Strategy

Units: 3
Analysis and development of sound marketing strategies and an integrated service management plan for service organizations. Examination of best practices among leading service providers.
Prerequisite: GSBA 509  or GSBA 528 
Instruction Mode: Lecture
Grading Option: Letter


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