Dec 01, 2024  
USC Catalogue 2017-2018 
    
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USC Catalogue 2017-2018 [ARCHIVED CATALOGUE]

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MKT 536 Pricing Strategies

Units: 3
Terms Offered: Fa
The complexity of pricing is increasing due to globalization and the Internet. This course will develop a framework for developing strategic pricing decisions.
Prerequisite: GSBA 509  or GSBA 528 
Instruction Mode: Lecture
Grading Option: Letter


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