Mar 28, 2024  
USC Catalogue 2017-2018 
    
USC Catalogue 2017-2018 [ARCHIVED CATALOGUE]

MKT 536 Pricing Strategies

Units: 3
Terms Offered: Fa
The complexity of pricing is increasing due to globalization and the Internet. This course will develop a framework for developing strategic pricing decisions.
Prerequisite: GSBA 509  or GSBA 528 
Instruction Mode: Lecture
Grading Option: Letter