Mar 28, 2024  
USC Catalogue 2017-2018 
    
USC Catalogue 2017-2018 [ARCHIVED CATALOGUE]

PSYC 552 Principles of Consumer Psychology

Units: 4
Examination of the attitudes and decisions of consumers, and how to effectively reach consumers by using persuasion and proper positioning in the marketplace.
Registration Restriction: Open only to M.S., Applied Psychology students.
Instruction Mode: Lecture
Grading Option: Letter