Dec 02, 2024  
USC Catalogue 2017-2018 
    
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USC Catalogue 2017-2018 [ARCHIVED CATALOGUE]

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COMM 401 Audience Analysis

Units: 4
Examines audience analysis methodologies including focus groups, shadow juries, surveys, test marketing and content analysis; application of statistical sampling procedures, data analysis, interpretation and presentation.
Prerequisite: COMM 301Lg .
Instruction Mode: Lecture
Grading Option: Letter


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