Apr 18, 2024  
USC Catalogue 2017-2018 
    
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USC Catalogue 2017-2018 [ARCHIVED CATALOGUE]

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COMM 602 Seminar in Persuasion

Units: 4
Classical and contemporary theories of persuasion, attitude formation and change; impact of cognition, affect and emotions; cultural and group influences; message strategies and framing.
Instruction Mode: Lecture
Grading Option: Letter


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