Dec 02, 2024  
USC Catalogue 2017-2018 
    
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USC Catalogue 2017-2018 [ARCHIVED CATALOGUE]

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CMGT 509 Influential Communication in the Marketplace

Units: 4
Promotional messages as both creative expressions and agents for behavioral change; application of social science theories of persuasion and compliance in interpersonal and mass-media venues.
Instruction Mode: Lecture
Grading Option: Letter


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