Dec 03, 2024  
USC Catalogue 2017-2018 
    
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USC Catalogue 2017-2018 [ARCHIVED CATALOGUE]

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CMGT 541 Integrated Communication Strategies

Units: 4
Communication strategies for product marketing and advertising; communication’s role in developing domestic and international marketplaces; practical applications of persuasion theory.
Instruction Mode: Lecture
Grading Option: Letter


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