Dec 02, 2024  
USC Catalogue 2017-2018 
    
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USC Catalogue 2017-2018 [ARCHIVED CATALOGUE]

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CMGT 554 Copywriting and Creativity

Units: 4
Foundational and advanced practices for copywriting and related design in communication; integrated analysis of concepts and pragmatics surrounding creativity for communication effectiveness.
Instruction Mode: Lecture
Grading Option: Letter


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