Dec 03, 2024  
USC Catalogue 2017-2018 
    
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USC Catalogue 2017-2018 [ARCHIVED CATALOGUE]

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CMGT 555 Online Marketing Communication Development and Analysis

Units: 4
Analysis and development of online communication and marketing campaigns; exploration of current Internet best practices in social media, SEM, privacy, location-based marketing, and online measurement.
Instruction Mode: Lecture
Grading Option: Letter


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