Dec 02, 2024  
USC Catalogue 2017-2018 
    
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USC Catalogue 2017-2018 [ARCHIVED CATALOGUE]

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CMGT 556 Global Marketing Communication

Units: 4
Communication strategies in a global marketing environment; analysis of global-local challenges and opportunities; effective global integrated communication to create and sustain competitive advantage.
Instruction Mode: Lecture
Grading Option: Letter


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