Dec 02, 2024  
USC Catalogue 2017-2018 
    
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USC Catalogue 2017-2018 [ARCHIVED CATALOGUE]

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CMGT 584 Communication and the Multicultural Marketplace

Units: 4
Popular culture and marketing communication; race, gender, sexual orientation and consumer culture; consumption patterns and identity, loyalty and self-actualization; cultural marketing campaigns and sociopolitical conflict.
Instruction Mode: Lecture
Grading Option: Letter


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