Nov 29, 2020  
USC Catalogue 2017-2018 
    
USC Catalogue 2017-2018 [ARCHIVED CATALOG]

CMGT 584 Communication and the Multicultural Marketplace

Units: 4
Popular culture and marketing communication; race, gender, sexual orientation and consumer culture; consumption patterns and identity, loyalty and self-actualization; cultural marketing campaigns and sociopolitical conflict.
Instruction Mode: Lecture
Grading Option: Letter