Department of Marketing

Marketing is the process of planning and executing the conception, pricing, promotion and distribution of ideas, goods and services to create exchanges that satisfy individual and organizational objectives. Modern marketing stresses research and analysis to understand consumer behavior and to identify customer needs, new product research and development, competitive pricing, coordinated promotional or sales programs, and efficient logistics and distribution. Students interested in careers in marketing management, logistics management, retailing or wholesaling, sales program administration, advertising or marketing research will find courses in marketing valuable.

Marketing Department
Marshall School of Business
Hoffman Hall 331
(213) 740-5033
FAX: (213) 740-7828
Email: marketing@marshall.usc.edu
marshall.usc.edu/marketing
Chair: Anthony Dukes, PhD

Faculty

Robert E. Brooker Chair of Marketing: Anthony Dukes, PhD

Jayne and Hans Hufschmid Chair in Strategic Public Relations and Business Communication: Robert Kozinets, PhD

Jerry and Nancy Neely Chair in American Enterprise: Gerard J. Tellis, PhD

Dave and Jeanne Tappan Chair in Marketing: Shantanu Dutta, PhD

Robert E. Brooker Professor of Marketing: C.W. Park, PhD

Joseph A. DeBell Endowed Professorship in Business Administration: Joseph Nunes, PhD

Ernest Hahn Professor of Marketing: Sha Yang, PhD

Charles L. and Ramona I. Hilliard Professor of Business Administration: Deborah MacInnis, PhD*

Kenneth King Stonier Assistant Professor of Business Administration: Davide Proserpio, PhD

Provost Professor of Psychology and Business: Wendy Wood, PhD

Provost Professor of Psychology and Marketing: Norbert Schwarz, PhD

Professors: Kristin Diehl, PhD*; Anthony Dukes, PhD*; Valerie S. Folkes, PhD; Gary L. Frazier, DBA*; Shantanu Dutta, PhD; Robert Kozinets, PhD; Deborah J. MacInnis, PhD*; Dina Mayzlin, PhD; Joseph C. Nunes, PhD; Norbert Schwarz, PhD; Gerard Tellis, PhD; Allen Weiss, PhD; Wendy Wood, PhD; Sha Yang, PhD*

Associate Professors: Lan Luo, PhD*; Joseph Priester, PhD*; Sivaramakrishnan Siddarth, PhD*; Gulden Ulkumen, PhD

Assistant Professors: Eva Buechel, PhD; Linda Hagen, PhD; Nikhil Malik, PhD; Alex Miller, PhD; Davide Proserpio, PhD; Dinesh Puranam, PhD; Stephanie Tully, PhD; Kalinda Ukanwa, PhD; Yanhao “Max” Wei, PhD

Professors of Clinical Marketing: Diane Badame, PhD*; Rex Kovacevich, MBA*

Associate Professors of Clinical Marketing: Miriam Burgos, MBA*; Dennis Schorr, PhD; Therese Wilbur, MBA*

Assistant Professors of Clinical Marketing: Lars Perner, PhD*; Arianna Uhalde, PhD

Emeritus Faculty

Emeritus Professors: James G. Ellis, MBA; Ben M. Enis, PhD; Dennis Rook, PhD

*Recipient of university-wide or school teaching award.

Return to: USC Marshall School of Business