Jul 24, 2019  
USC Catalogue 2017-2018 
USC Catalogue 2017-2018 [ARCHIVED CATALOG]

Department of Marketing


Marketing is the process of planning and executing the conception, pricing, promotion and distribution of ideas, goods and services to create exchanges that satisfy individual and organizational objectives. Modern marketing stresses research and analysis to understand consumer behavior and to identify customer needs, new product research and development, competitive pricing, coordinated promotional or sales programs, and efficient logistics and distribution. Students interested in careers in marketing management, logistics management, retailing or wholesaling, sales program administration, advertising or marketing research will find courses in marketing valuable.


Hoffman Hall 331
(213) 740-5033
FAX: (213) 740-7828
Email: marketing@marshall.usc.edu

Chair: Joseph Nunes, PhD


Robert E. Brooker Chair of Marketing: Valerie S. Folkes, PhD

Jayne and Hans Hufschmid Chair in Strategic Public Relations and Business Communication: Robert Kozinets, PhD

Richard and Jarda Hurd Chair in Distribution Management: Gary L. Frazier, DBA*

Jerry and Nancy Neely Chair in American Enterprise: Gerard J. Tellis, PhD

Dave and Jeanne Tappan Chair in Marketing: Shantanu Dutta, PhD

Robert E. Brooker Professor of Marketing: C.W. Park, PhD

Joseph A. DeBell Endowed Professorship in Business Administration: Joseph Nunes, PhD

Ernest Hahn Professor of Marketing: Sha Yang, PhD

Charles L. and Ramona I. Hilliard Professor of Business Administration: Deborah MacInnis, PhD*

Provost Professor of Psychology and Business: Wendy Wood, PhD

Provost Professor of Psychology and Marketing: Norbert Schwarz, PhD

Professors: Anthony Dukes, PhD; James G. Ellis, MBA; Valerie S. Folkes, PhD; Gary L. Frazier, DBA*; Shantanu Dutta, PhD; Robert Kozinets, PhD; Deborah J. MacInnis, PhD*; Joseph C. Nunes, PhD*; Norbert Schwarz, PhD; Gerard Tellis, PhD; Allen Weiss, PhD; Wendy Wood, PhD; Sha Yang, PhD

Associate Professors: Kristin Diehl, PhD; Lan Luo, PhD*; Dina Mayzlin, PhD; Joseph Priester, PhD*; Sivaramakrishnan Siddarth, PhD*; Gulden Ulkumen, PhD

Assistant Professors: Gil Appel, PhD; Lisa Cavanaugh, PhD; Linda Hagen, PhD; Davide Proserpio, PhD; Dinesh Puranam, PhD; Stephanie Tully, PhD; Yanhao "Max" Wei, PhD; Botao Yang, PhD

Professors of Clinical Marketing: Diane Badame, PhD*; James G. Ellis, MBA; Rex Kovacevich, MBA*; Dennis Rook, PhD

Associate Professors of Clinical Marketing: Dennis Schorr, PhD; Therese Wilbur, MBA*

Assistant Professors of Clinical Marketing: Miriam Burgos, MBA; Ira Kalb, MBA*; Lars Perner, PhD; Gerard Power, MS

Emeritus Faculty

Emeritus Quinton Professor of Research: Olaf K. Helmer, PhD

Emeritus Professors: James D. Calderwood, PhD; Ben M. Enis, PhD; Warren Erickson, PhD; John Jaeger, PhD; Burt Nanus, PhD; Rodolph H. Redmond, JD*; George Schick, PhD; Norman Sigband, PhD; James Stevenson, PhD

*Recipient of university-wide or school teaching award.


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