Marketing Communication Management Graduate Certificate

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Return to: USC Annenberg School for Communication and Journalism

This certificate program is for students holding master’s degrees who wish to pursue or expand careers in marketing communication. Students will study the latest developments in marketing communication research and theory and the application to marketing communication issues.

Students take 16 units of graduate course work beyond the master’s degree, of which 4 units may be cognate courses.

A partial list of courses includes:

CMGT 510 Communication, Values, Attitudes and Behavior Units: 4
CMGT 541 Integrated Communication Strategies Units: 4
CMGT 544 Creating Organizational Identity: Meaning Through Messages Units: 4
CMGT 554 Copywriting and Creativity Units: 4
CMGT 555 Online Marketing Communication Development and Analysis Units: 4
CMGT 556 Global Marketing Communication Units: 4
CMGT 578 Non-profit Advocacy Units: 4
CMGT 581 Media in Social Services: Design and Evaluation of Campaigns Units: 4
CMGT 583 Social Marketing and Entertainment Education Units: 4
CMGT 584 Communication and the Multicultural Marketplace Units: 4
CMGT 587 Audience Analysis Units: 4