Oct 21, 2021  
USC Catalogue 2019-2020 
    
USC Catalogue 2019-2020 [ARCHIVED CATALOG]

MKT 385x Marketing of Creative Disruption and Innovation

Units: 4
Terms Offered: Fa
Learn to use fundamental principles of marketing, branding, and consumer behavior to successfully market disruptively innovative products including goods, services, and ideas.
Duplicates Credit in BUAD 307.
Instruction Mode: Lecture
Grading Option: Letter

Crosslisted as ACAD-385