Dec 27, 2024  
USC Catalogue 2019-2020 
    
USC Catalogue 2019-2020 [ARCHIVED CATALOGUE]

MKT 415 Sales Force Management

Units: 4
Terms Offered: FaSp
Studies the role of managing the selling function as part of the marketing mix; planning, implementing, and controlling sales force operations; critical issues in selecting, training, compensating and supervising salespeople.
Instruction Mode: Lecture
Grading Option: Letter