Sep 28, 2020  
USC Catalogue 2019-2020 
    
USC Catalogue 2019-2020 [ARCHIVED CATALOG]

MKT 512 Customer Insights and Analysis

Units: 3
Terms Offered: FaSp
Use of marketing research techniques and technologies such as databases and statistical tools to collect, analyze and act upon customer information.
Registration Restriction: Online registration open only to graduate business and accounting students
Instruction Mode: Lecture
Grading Option: Letter