Dec 27, 2024  
USC Catalogue 2019-2020 
    
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USC Catalogue 2019-2020 [ARCHIVED CATALOGUE]

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MKT 526 Advertising and Social Media Strategy

Units: 3
Terms Offered: FaSp
Helps students understand advertising and social media; critique, develop, and test creative ads; place ads in media; and design, budget, and evaluate profitability of strategies.
Registration Restriction: Online registration open only to graduate business and accounting students
Instruction Mode: Lecture
Grading Option: Letter


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