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Dec 27, 2024
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USC Catalogue 2019-2020 [ARCHIVED CATALOGUE]
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MKT 560 Marketing Strategy Units: 3
Terms Offered: FaSpSm
Design and implementation of marketing strategies applied to domestic and global business challenges that span multiple industries complimented by a consumer packaged goods marketing strategic plan project.
Prerequisite: GSBA 509 or GSBA 528 and the former GSBA 509a
Instruction Mode: Lecture
Grading Option: Letter
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