Dec 27, 2024  
USC Catalogue 2019-2020 
    
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USC Catalogue 2019-2020 [ARCHIVED CATALOGUE]

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MKT 565 Global Marketing

Units: 3
Terms Offered: FaSp
Variations in markets and trade patterns around the globe; product development and adaptation, pricing, promotion, and distribution issues across national cultures and international markets.
Prerequisite: GSBA 509  or GSBA 509a or GSBA 528  
Instruction Mode: Lecture
Grading Option: Letter


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