Dec 27, 2024  
USC Catalogue 2019-2020 
    
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USC Catalogue 2019-2020 [ARCHIVED CATALOGUE]

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MKT 613 Marketing Models in Consumer and Business-to-Business Markets

Units: 3
Terms Offered: Fa
Modeling research on marketing with a focus on channel structure, franchising and sales force compensation, innovation and diffusion, inter-store composition, sales promotions, and market segmentation.
Duplicates Credit in former MKT 605 and former MKT 613a.
Instruction Mode: Lecture
Grading Option: Letter


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