MKT 615 Strategic and Marketing Mix Models

Units: 3
Terms Offered: Sp

Modeling research on marketing with a focus on discrete choice models, consideration set models, purchase timing models, accounting for consumer heterogeneity, Bayesian models, dynamic models of consumer choice, market entry effects, product quality, advertising and carry over effects, price, and promotion.
Duplicates Credit in former MKT 605 and former MKT 613b.
Instruction Mode: Lecture
Grading Option: Letter