Dec 27, 2024  
USC Catalogue 2019-2020 
    
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USC Catalogue 2019-2020 [ARCHIVED CATALOGUE]

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MKT 616 Consumer Behavior Theory and Research

Units: 3
Terms Offered: FaSp
Behavioral research and theory on consumer behavior with a focus on emotions, categorization, knowledge, inferences, attitudes, social influences and environmental influences on buying and consumption.
Registration Restriction: Open only to doctoral students
Duplicates Credit in former MKT 602 and former MKT 612a
Instruction Mode: Lecture
Grading Option: Letter


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