Dec 27, 2024  
USC Catalogue 2019-2020 
    
Catalog Navigation
  Catalogue Home
  A Message from the President
  About USC
  Administration
  Admission and Orientation
  Tuition and Fees
  Academic Calendar
  The Schools and Academic Units
  Programs, Minors and Certificates
  Programs by School
  Courses of Instruction
  Schedule of Classes
  Academic and University Policies
  Undergraduate Education
  Graduate and Professional Education
  The Graduate School
  About the Catalogue
  Past Catalogues
HELP
USC Catalogue 2019-2020 [ARCHIVED CATALOGUE]

Facebook this Page (opens a new window)
Tweet this Page (opens a new window)

MKT 618 Consumer Behavior and Decision Making

Units: 3
A foundation in judgment, decision-making, and choice aspects of consumer behavior and business. Topics include heuristics and biases, information acquisition, time perception, and inter-temporal choice.
Instruction Mode: Lecture
Grading Option: Letter


Facebook this Page (opens a new window)
Tweet this Page (opens a new window)