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Nov 27, 2024
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USC Catalogue 2019-2020 [ARCHIVED CATALOGUE]
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CMGT 540 Uses of Communication Research Units: 4 Applications of both data and interpretation in communications management. Topics include: audience ratings, surveys, experimental tests of programs and campaigns, formative evaluation, secondary data sources. Registration Restriction: Open only to Communication Management and Communications Management Online students Instruction Mode: Lecture Grading Option: Letter
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