Jan 13, 2025  
USC Catalogue 2019-2020 
    
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USC Catalogue 2019-2020 [ARCHIVED CATALOGUE]

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MKT 461 Marketing Blockbuster Entertainment

Units: 4
Terms Offered: FaSp
Examines the business of creating, marketing and managing massive entertainment franchises in movies and television with reference to video games and toys.
Instruction Mode: Lecture
Grading Option: Letter


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