Apr 24, 2024  
USC Catalogue 2019-2020 
    
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USC Catalogue 2019-2020 [ARCHIVED CATALOGUE]

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GSBA 546 Strategic Marketing Management

Units: 2
Terms Offered: Sp
Principles of marketing in a global marketplace. Skills and knowledge required to effectively conduct comprehensive and insightful analyses and develop effective marketing strategies.
Registration Restriction: Open only to master students
Duplicates Credit in GSBA 509  and GSBA 528 
Instruction Mode: Lecture
Grading Option: Letter


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