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Nov 30, 2024
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USC Catalogue 2020-2021 [ARCHIVED CATALOGUE]
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MKT 555 Marketing Channels Units: 1.5, 3
Terms Offered: Sp
Examination of strategic decision making in marketing channels. Intensity of distribution, vertical integration, how roles are formulated, types of intermediaries, and multiple channels of distribution.
Prerequisite: GSBA 509 or GSBA 528
Instruction Mode: Lecture
Grading Option: Letter
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