Dec 02, 2024  
USC Catalogue 2020-2021 
    
USC Catalogue 2020-2021 [ARCHIVED CATALOGUE]

MKT 599 Special Topics

Units: 1, 1.5, 2, 3
Max Units: 9
Terms Offered: FaSpSm
Examination of current literature and emerging and timely topics in marketing, social marketing, consumerism, macromarketing, marketing of individuals, organizations, and ideas.
Prerequisite: GSBA 509  or GSBA 528  
Instruction Mode: Lecture
Grading Option: Letter