MKT 546 Digital Marketing

Units: 1
Terms Offered: Sp

Marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital media.
Prerequisite: GSBA 509 or GSBA 528 or GSBA 546
Registration Restriction: Open only to master students
Duplicates Credit in MKT 556
Instruction Mode: Lecture
Grading Option: Letter