Oct 05, 2024  
USC Catalogue 2023-2024 
    
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USC Catalogue 2023-2024 [ARCHIVED CATALOGUE]

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MKT 568 Geographic Information Systems Applications in Marketing

Units: 3
Terms Offered: FaSp
Fundamentals of geographic information systems; location analytics and spatial thinking as they relate to data-driven decision-making in marketing strategy and tactics.
Prerequisite: GSBA 509  or GSBA 528  or GSBA 546  
Instruction Mode: Lecture
Grading Option: Letter


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