Jan 21, 2025  
USC Catalogue 2024-2025 
    
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USC Catalogue 2024-2025
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MKT 445 New Product Development and Branding

Units: 4
Terms Offered: FaSp
Learn how marketers create new brands, products and services. Discuss and examine creative ideation, research and development, brand image management and legal issues in branding.
Prerequisite: BUAD 307 
Instruction Mode: Lecture
Grading Option: Letter


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