Jan 06, 2025  
USC Catalogue 2024-2025 
    
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USC Catalogue 2024-2025
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MKT 533 Brand Strategy and Management

Units: 1.5, 3
Terms Offered: FaSpSm
Analyze the behavioral foundations of brands and brand development; explore various marketing tools and tactics for brand development and management.
Prerequisite: GSBA 509  or GSBA 528 
Instruction Mode: Lecture
Grading Option: Letter


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