Nov 19, 2024  
USC Catalogue 2024-2025 
    
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USC Catalogue 2024-2025
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MKT 535 Business-to-Business Marketing

Units: 1.5, 3
Terms Offered: FaSp
Analyze, discuss, and develop marketing strategies in various business-to-business (B2B) contexts across industries.
Prerequisite: GSBA 509  or GSBA 528 
Instruction Mode: Lecture
Grading Option: Letter


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